So I should be able to get at least a handful of the same links they have. Specifically, we’re going to tap into 3 link building strategies that are working really well right now. So our designer made a simple visual that makes this concept easy to understand.
Learn more in Google Search’s guidance about AI-generated content. This time it’s about Shopify’s URL structure, which is more restrictive than some other e-commerce/website-building platforms. Shopify only allows a single subfolder per collection or product, so you can’t add much depth to your site structure. That way, they keep tight control over the amount of thin content pages created by blog tags.
Tools
If we could bring the reading grade level down, more people would be able to read it. You can use free tools like Hemingway and Grammarly to fix this. For example, to curate our list of the best Facebook groups for SEOs, we asked the 12K+ members of our customer-only group to vote for their favorites.
Use Your Target Keyword in H1, H2 or H3 Tags
The good news is that you have complete control over your site’s user experience. Not only does this add structure to your web page for search engines, but all of your human visitors will also love it as well. The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand.
Tools like AIOSEO and SEOBoost offer unique features for on-page SEO. They can significantly improve your keyword, competitor, trends, and audience research processes. If you run a product site, use schema markup to mark up product pages with details like price, availability, and customer reviews to enhance visibility in search results.
- So if your site isn’t search engine-friendly, you’re missing out on a ton of traffic and sales.
- The URL is a minor ranking signal, but you cannot expect to rank on the basis of the words in your domain/page names alone (see Google EMD update).
- Use this free, mobile-friendly testing tool from SE Ranking to check your site.
- Research different keyword variations that have the same search intent.
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Creating content that prioritizes search engines and converts human visitors to your site is an art. Use keyword research tools to identify relevant entities and related queries around your main topics. This is especially critical for YMYL (Your Money or Your Life) topics like health, finance, safety, etc. Beyond the content itself, on-page factors signal a page’s relevance and quality. The website SEO Anomaly architecture, including site speed, mobile-friendliness, and URL structures, impacts on-page SEO. As Google improves, it gets even better at understanding what users are searching for and how to meet their needs.
Duplicate product URLs are something of a legacy issue – most modern Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO. And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly.
Keyword clustering simply entails creating a group of related keywords that share the same search intent. Off-page SEO is all about the optimization of external page ranking factors that are not on your website. On-page SEO is the first line of attack when it comes to ranking your website in Google, Yahoo and Bing.
If you get those elements right, your images will be far more likely to show up in Google searches. Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO. Unfortunately, lots of stores rely on product tags for purposes like flagging products as on-sale or as part of a custom one-off Shopify collection.
